Business and Strategy Development Unit

The mission of the Business Development and Strategy Unit focuses on providing the necessary support to the university administration in the decision-making process, in addition to its supportive role in the strategic planning process and ensuring quality implementation. Institutional standards and excellence.
The unit also supervises the preparation, implementation and development of the university’s strategic plan while ensuring compatibility with the trends of societies and the requirements of higher education. Evaluation results in continuous improvement processes and correction of plans and resources.

Unit Objectives

01

Developing scientific research and innovation capabilities in areas of national and international importance.

02

Expanding the scope of international accreditation for the college and its academic programmes and enhancing its reputation internationally.

03

Strengthening the role of the university in the production and transfer of knowledge and skills to serve the community.

04

Preparing students to be distinguished in their fields of specialization, leaders and producers in their societies.

05

Ensuring the provision of all administrative services in accordance with standards of quality, efficiency and transparency.

06

Establishing a culture of innovation in the institutional work environment.