About the Academic Track

In response to the urgent need of the markets for marketing cadres who possess advanced scientific knowledge and practical experience, Soliman International University offers a master’s degree in Marketing Management to provide these cadres and support local, regional and international business institutions in them, in order to enhance their capabilities to face the challenges posed by the rapid development in contemporary markets, and support their competitive position in those markets.

Objectives

Preparing scientifically qualified marketing cadres capable of managing marketing activity in business institutions with high efficiency.
Providing students with advanced scientific marketing knowledge and concepts to meet their future professional expectations.
Providing students with the skills of conducting marketing research and field surveys with a solid scientific methodology.
Providing students with advanced quantitative and qualitative methods and techniques necessary to study and analyze contemporary markets (local, regional and international).
Providing students with the skills of using databases in planning the organization’s marketing strategy and supporting the marketing decision-making process in it.

Study System

● The student studies eight courses, distributed as follows:
√ Six compulsory courses.
√ Two elective courses from among the courses offered by the college for master’s students.
● The study is conducted through research seminars in each course. The research seminar is based on multiple references and is in accordance with the methodology and standards of scientific research.
● The study of each of the eight courses takes four credit hours for a minimum of four weeks and may exceed that according to each student’s abilities. After that, the student’s competency and knowledge test is held in the course he completed, then he begins another course in the same manner, and so on.
● The student is assigned a hypothetical course that the college chooses from among the courses that the student has studied at the undergraduate level, and this is considered a practical training for the student to be evaluated with ten credit hours. The student must divide this course from twelve to fourteen brief lectures. The student presents each lecture in the form of a written summary of its topic in Word or PDF format, accompanied by a video recording of it in the student’s voice using the Power Point program, with a duration of not less than ten minutes and not more than About twenty minutes.
● Study courses in the first year, the student has the right to extend the study for a period not exceeding a second year.

The requirements for obtaining a master’s degree in various disciplines are sixty credit hours according to the study plan approved by the University Council, and these requirements are distributed according to the following programs:
1- Research courses of thirty-two credit hours.
2- A scientific thesis with eighteen credit hours.
3- A practical training of ten credit hours.

Requirements for registering a thesis topic for a master’s degree
● The student must pass the stipulated courses with a score of at least 70%.
● The student obtained a TOEFL certificate of at least 450, or its equivalent, or obtained an equivalent certificate in the French language, with the exception of those who obtained a first university degree in one of the two languages, or in one of the two languages.
● The student submits a request to the university administration to register a master’s thesis with a proposed topic in one of the subspecialty tracks.
● If the initial approval of the subject title is achieved, the college council will designate a supervisor to guide and follow up the student in preparing the plan.
● The research plan includes the importance of the topic and a critical presentation of previous studies in it, specifically the research problem, then defining the study’s curriculum and its main hypotheses or questions that you want to answer, and the division of the study and its sources.
● The student presents his proposed plan in a scientific seminar, discussing the plan as a topic and an approach.
● The student adjusts his plan based on the professors’ observations in the seminar if he is asked to amend.
● After the seminar, the plan is presented to the college council to take its decision regarding the registration of the subject.
● In the event of approval, the College Council’s decision is presented to the University Council to approve the registration, and the registration date is calculated from the date of the University Council’s approval.

Jury discussion and award of degree
● The minimum for preparing a master’s thesis is nine months, starting from the date of approval by the University Council to register the subject, and the maximum is two years, which can be extended for a third exceptional year upon the recommendation of the supervisor and the approval of the College Council, provided that the total period of student enrollment in the degree does not exceed four years.
● The supervisor submits a semi-annual report that includes what has been accomplished and what is required in the remaining period.
● After the student completes the thesis and the supervisor reviews it, the supervisor submits to the university administration a report stating its validity for discussion, including an evaluation of the student’s performance during the preparation period of the thesis of 140 degrees, with a full copy of the thesis signed by him, and a letter with the names of the discussion and judgment committee proposed by the professors of the specialty, for presentation to the college Council.
● At least fifteen days must pass before the student’s discussion from the date of the approval of the discussion committee by the college.
● The validity period of the committee formed to discuss the thesis is six months, which may be renewed for a similar period based on a report from the supervisor and the approval of the College Council.
● Each member of the committee writes a detailed scientific report on the validity of the thesis for discussion, and the thesis is evaluated out of 420 degrees, and the average of the three degrees is taken.
The student may not be discussed unless he/she gets at least 70% of the supervisor’s evaluation of his performance and the committee members’ evaluation of the message in the individual reports.
● A group report is submitted after the discussion, signed by all members of the committee, in which an evaluation of the thesis discussion is given on a scale of 140 degrees.

The thesis is passed after public discussion with one of the ratings shown in the following table:

Percentage of gradespointsappreciation symbolAppreciation
ArabicEinglish
95 to 100%4A+A+Prominent
90 to less than 95%7 , 3aA
85 to less than 90%3 , 3b+BVery well
80 to less than 85%3BB
75 to less than 80%7 , 2c+C+Good
70 to less than 75%3 , 2cC

After the college approves the student’s results, the master’s degree is awarded at a rate calculated from the average total of the courses and thesis grades.
After obtaining the approval of the University Council to grant a master’s degree to the student, he is entitled to obtain insured certificates, authenticated by the university, stating that he obtained that degree, in order to present them to the various authorities.

Study Duration

The duration of study to obtain a master’s degree in business and management is two years as a minimum, and six years as a maximum.
In the first year, the student studies at least eight subjects, and the study is through research seminars for each course. The research seminar is based on multiple references and is in accordance with the scientific research methodology and standards.
In the second year, the student attends a general seminar for the topic of the thesis, which he will prepare and submit for discussion
The general seminar is discussed by the scientific committee at the university, and the title of the thesis is approved
The student works to complete his thesis under the supervision of the supervisor decided by the Presidency of the University based on the proposal of the Dean of the Faculty
The student completes his scientific thesis and submits for discussion before the committee formed by the Presidency of the University in a public session and completes the conditions for a master’s degree
Courses of study in the first year The student has the right to extend the study in it for a period not exceeding a second year
The thesis prepared by the student during a period of time not less than 9 months and not exceeding two years

Conditions for success and graduation

1) The student is considered to have passed any of the program’s courses if he achieves a final score of no less than 65%. He is also considered successful in the master’s project if he obtains a mark (granted by the judging committee) not less than 75%.
After the student presents the results of his project before the committee, and discusses its technical content.
2) The student is not entitled to submit to discuss his thesis until a scientific research is published in an approved refereed journal.
3) The student obtains a master’s degree certificate after he has fulfilled all the scientific requirements for this degree.

Academic Track Structure
8 courses = 32 credit hours,
 practical training = 10 credit hours
 Master's thesis = 18 credit hours
Courses
Practical Training
Master's Thesis

Compulsory Courses

Scientific Research Methodology

Course Code: MBA101
Credit Hours: 3.00

The course includes scientific research methods related to defining scientific research and clarifying its importance, types, steps and methods. It also deals with the sources and methods of data collection and methods of data analysis, as well as methods of sampling and estimation, and all statistical methods that can be used in the processes of analysis and scientific research in the fields of economics and management.

Marketing management in an international environment

Course Code: MBA102
Credit Hours: 3.00

As the key to management and trade, marketing is the facilitator of exchanges. Ultimately, it includes information flow (between buyers and sellers), product/service innovation (from sellers to buyers), and compensation (from buyers to sellers). Thoughtful marketing planning also requires an understanding of the nature of marketing, buyer and seller decision-making processes and the nuances of the market. It also requires a working knowledge of the analytics behind marketing decisions so that these decisions can be justified. This course covers these topics and more, with extensive coverage of digital analytics, branding, and specific analytics.

Integrated Marketing Communications

Course Code: MBA103
Credit Hours: 3.00

Marketing communications are necessary to connect the many components of the marketing exchange process. The growth of digital marketing and social media platforms has changed the landscape regarding how marketers communicate with their different audiences. Marketing messages are no longer just a communication tool, but also a tool for communicating with the audience via search/SEO, engagement and community building. Also, the rapid creation of marketing messages for social media requires marketers to possess similar skill sets that were previously attributed to entire advertising agencies. As such, this course examines the range of communication elements available to modern marketers; The roles of communication content in informing, evoking emotion, storytelling, brand building, message delivery (engagement), and SEO; and tools for measurement.

E-Marketing

Course Code: MBA104
Credit Hours: 3.00

In this course, students learn how different companies and organizations use marketing techniques across websites, social media, mobile, and email. The course explores topics related to lead generation, e-commerce, conversion funnel analysis, AB testing, website development, search marketing, and how online users interact with online content. Finally, the course covers recent developments in online technologies, digital strategies, market segmentation, communication and e-marketing promotion.

Marketing Researches

Course Code: MBA105
Credit Hours: 3.00

Marketers need accurate and timely information in order to derive the types of insights that help in making sound marketing decisions and providing high-quality experiences to various target audiences. Although marketing research can provide this information, the digital market has generated certain challenges and opportunities when it comes to conducting primary research. This course covers marketing research in general, and also explores how the digital environment has affected research practices. The course also covers different methods of data collection, data analysis, insight generation and special research issues related to brand management.

Marketing Analytics

Course Code: MBA106
Credit Hours: 3.00

The digital market has provided marketers with more information than ever before, but the information is useless (or worse, misleading) if it cannot be properly and effectively analyzed. This course examines multiple aspects of marketing analytics, including the use of analysis techniques to provide marketing insights and solve marketing problems. Topics include data mining, segmentation, customer modeling, product/feature development, and communicating insights derived from data via data visualization.

Elective Courses

Social media marketing

Course Code: MBA151
Credit Hours: 3.00

The world of social media has transferred control of brands from the organization to the general public (or at least to influencers within that general public). As such, marketers have a special need to understand how social media affects brand and product perceptions, as well as how it can be used to build brand communities, promote new ideas, tell stories, and engage audiences. This course covers these topics, as well as studies the general aspects of social media marketing, metrics assessment, how social media can be used to segment and target markets, and overall social media marketing strategies.

Trademarks

Course Code: MBA152
Credit Hours: 3.00

In a world with easy access to information, brands are much more than just identifiers for a particular organization’s products. They embody values, help tell stories, and contribute to the identities of their users (and avoiders). This course provides insight into how to create profitable brand strategies by building, measuring and managing brand equity as well as how to address the challenges inherent in customer transparency and professional integrity, the influence of external forces (such as social media) and miscommunication. Brand management challenges in the digital environment are covered, as well as brand-specific analytics.


Digital Marketing Strategies

Course Code: MBA153
Credit Hours: 3.00

Many unaware entrepreneurs consider marketing primarily to focus on the short term and respond to immediate market conditions, while others hail the vague “long-term strength of the brand” as a rationale for massive marketing expenditures. The truth is that marketing is both strategic and tactical. Not only can it respond to market conditions, but it can influence them. This course is designed to help students develop strategic thinking and strategic processes that take into account digital marketing, brand development, and marketing analytics. While many digital marketing strategies will be discussed, the focus will be on developing skills to think strategically, strategically plan, and build strategic processes that are effective, efficient, and fast enough to account for market changes in the fast-paced digital environment.


Psychology and customer behavior

Course Code: MBA154
Credit Hours: 3.00

Marketing begins and ends with the buyer, whether the exchange takes place in a B2B, B2C or C2C environment. An essential component of marketing is consumer insight—not only the obvious needs and desires that are on the surface of conscious thought, but also the deeper, and possibly unconscious, motives that drive human behavior on an implicit level. This provides the students’ course with a basic understanding of concepts, theories, qualitative knowledge, and quantitative skills, as well as promoting experiential learning through projects and hands-on activities.


Special Topics in Marketing - Multimedia Marketing

Course Code: MBA155
Credit Hours: 3.00

One of the most complex challenges facing marketers is the integration of different information and product means. The additional communication opportunities offered by digital marketplaces have also complicated marketers’ messaging, product delivery, customer service, and data collection. Effective and proactive management of marketing channels is essential to success in today’s marketing environment. This course covers these areas, and guides students through different analytical techniques that will help them understand the movement and integration of both information and products through different marketing channels.


Total Quality Management

Course Code: MBA156
Credit Hours: 3.00

This course is designed to introduce students to the various TQM frameworks, philosophies, and basic and advanced quality improvement tools needed to implement the quality culture that characterizes world-class organizations in the twenty-first century. The course is built around core values ​​and standards of performance excellence embodied in the National and International Quality Award. Furthermore, this course explores the basic actions needed to transform a business organization into excellent organizations that deliver value to its clients, customers, and components.


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Degree: Master's Degree

Track code: BA103MA

Study method: Distance Learning

Credit hour: 60

How long it takes: 
Full time: 2 years
Part time: 4 years
Limit time: 6 years