About the Academic Track

About the Academic Track

The academic track works to raise the efficiency of holders of a bachelor’s degree in various disciplines, especially in the practical and research field, enabling them to engage deeply in the field of public relations or related aspects, and in a way that enhances their research and scientific standing.

Vision:

Active participation in the development of Public Relations specialists, and support for scientific research in the field of Public Relations.

Mission:

Providing an appropriate educational environment to develop scientific capabilities and direct them towards creativity and innovation in the science of Media.

Key Features of the Academic Track

  • The academic track contributes to enriching scientific and academic research, raising the efficiency of university education, as well as conducting specialized scientific research in the field of public relations by deepening thought and the ability to conduct scientific research.
  • Satisfying the desire of a large number of bachelor’s graduates in various disciplines to complete their studies and develop their academic and practical capabilities.
  • The academic track enhances students’ ability to master communication skills, work in public relations, and specialized scientific research in this field.
  • The academic track has a role in stimulating scientific research in the field of public relations in particular, the media and everything related to communication, communication, dealing with crises and improving the mental image in general through students’ research and during their study of courses and writing of their scientific thesis.
  • The academic track helps – in the medium and long term – to reduce dependence on external scientific expertise as much as possible, especially in its exact field of specialization, and some other matters related to media and communication sciences, and others.

Learning and Assessment

The First Stage

  • The student studies eight courses, distributed as follows:
    √ Six compulsory courses.
    √Two elective courses from among the courses offered by the faculty for master’s students.
  • The study is conducted through research seminars in each course, and the research seminar relies on multiple references and is in accordance with the scientific research methodology and standards.
  • The study of each of the eight courses takes four credit hours for a minimum of four weeks, and it may be more than that according to the capabilities of each student, after which the student’s competency and knowledge test is held in the course he finished, then he starts in another course in the same way, and so on.
  • Courses studied in the first year, the student has the right to extend the study for a period not exceeding a second year.
  • If a specialization track is chosen within the general program, elective courses will have to be studied from the courses designated for the chosen specialization.

The Second Stage

● The student is assigned a virtual course that the faculty chooses from among the courses that the student studied at the bachelor’s level. This is a practical training for the student, with ten credit hours. The student must divide this course into twelve to fourteen abbreviated lectures. The student presents each lecture in the form of a written summary of its topic in Word format, accompanied by a video recording of it in the student’s voice using the Power Point program. Its duration is not less than ten minutes and not more than twenty. Accurate.

The Thrid Stage

Requirements for registering a thesis topic for a master’s degree in Media and Communication.

  • The student must pass the prescribed academic courses with at least 70%.
  • The student obtains a TOEFL certificate with a score of at least 450, or its equivalent, or obtains a corresponding certificate in the French language, with the exception of those who obtained a first university degree in one of the two languages, or in one of the two languages.
  • The student submits a request to the university administration to register a master’s thesis with a suggested topic in one of the sub-specialized tracks.
  • If the initial approval of the subject title is achieved, the Faculty Council shall specify a supervisor to guide the student and follow him up in preparing the plan.
  • The research plan includes the importance of the subject and a critical presentation of the previous studies in it, and a specification of the research problem, then defining the methodology of the study and its main hypotheses or the questions that you want to answer, and the division of the study and its sources.
  • The student presents his proposed plan in a scientific seminar. The plan discusses a topic and methodology.
  • The student amends his plan based on the notes of the professors in the seminar if he is asked to amend it.
  • The plan is presented after the seminar to the Faculty Council to take its decision regarding the registration of the subject.
  • In the event of approval, the decision of the Faculty Council is presented to the University Council to approve the registration, and the date of registration is calculated from the date of approval by the University Council.

Jury discussion and degree awarding

  • The minimum period for preparing a master’s thesis is nine months, starting from the date of approval of the University Council to register the subject, and the maximum is two years, which can be extended for a third exceptional year upon the recommendation of the supervisor and the approval of the Faculty Council, provided that the total period of the student’s enrollment in the degree does not exceed four years.
  • The supervisor submits a semi-annual report that includes what has been accomplished, and what is required in the remaining period.
  • After the student completes the thesis and the supervisor reviews it, the supervisor submits to the university administration a report stating that it is valid for discussion, including an evaluation of the student’s performance during the thesis preparation period of 140 degrees, along with submitting a full copy of the thesis signed by him, and a letter with the names of the jury proposed by the professors of the specialty, for presentation to the Council the faculty.
  • It is required that before the student’s discussion, at least fifteen days have passed from the date of approval of the jury committee from the faculty.
  • The jury committee formed to discuss the thesis is six months, which may be renewed for a similar period based on a report from the supervisor and the approval of the Faculty Council.
  • The period of validity of the committee formed to discuss the thesis is six months. It may be renewed for a similar period based on a report from the supervisor and the approval of the Faculty Council.
  • Each member of the jury writes a detailed scientific report on the validity of the thesis for discussion, and evaluates the thesis out of 100 degrees, and the average of the three degrees is taken.
  • The student may not be discussed unless he obtains at least 70% of the supervisor’s evaluation of his performance and the jury members’ evaluation of the thesis in the individual reports.
  • Submit a post-dissertation group report signed by all members of the jury evaluating the thesis discussion out of 100.
  • The thesis is approved after common discussion by the jury with one of the grades shown in the following table:
DefinitionPointGrade
Excellent4.00A+
Excellent3.75A
Very Good3.50B+
Very Good3.00B
Good2.50C+
Average2.00C
Pass on probation1.50D+
Pass on probation1.00D
Fail0.00F
  • The following grades are not taken into account for the semester or cumulative GPA.
Thesis or project in progress:DP
Incomplete:I
In progress:IP
Registration has been suspended:L
The grade has not been decided:NGR
Did not take the final exam.:NP
Transferred course.:T
Withdraw from the course.:W
The course covers two semesters, the degree is given at the end of the spring or summer semester.:YR
There are no credit hours.:NC
One credit hour taken as a private student. The credit hours and the degree do not count towards the degree:ND
Re-submitted course, only the last grade is used in calculating the GPA.:R
Credit taken as a special student. Credit hours and grade counted towards a degree.:S

Credits
Before the 2016-2017 fall semester 1 credit point is equivalent to 1 semester lecture hour. In the 2016 – 2017 fall semester the University introduced the ECTS – European Credit Transfer System.

Academic Calendar
International Suleiman University calendar is based on the semester system. Each semester has a duration of 15 weeks including the week of the final exam. The summer semester is 10 weeks long, including the final exam.

Academic Track Structure

Academic Track Structure
8 courses = 32 credit hours,
 practical training = 10 credit hours
 Master's thesis = 18 credit hours
Courses
Practical Training
Master's Thesis

Curriculum

Core Courses for General Track

Scientific Research Methodology

Course name: Scientific Research Methodology

Course code: MMC101

Credit hours: 4.00

The course aims to train students to prepare research in the media, by identifying the most important steps of the research process such as the research problem, scientific hypotheses, concepts and variables, data collection methods, data analysis tools, and reaching results and generalizations, in addition to defining the most important approaches used in the field. media and Communication.

Social Media and Public Relations

Course name: Social Media and Public Relations

Course code: MCPR101

Credit hours: 4.00

This course aims to enable students to develop a comprehensive and critical understanding of the new media space map (traditional media / social media / digital media); In terms of similarities and differences between these components, and the use of digital media to achieve the objectives and mission of the institution, and to identify the different types of digital media and what distinguishes each type, and what distinguishes it as a whole from the traditional media, and understanding the phenomenon of “interactive” and identifying its terms and emplying the opportunities and benefiting from them. The course also aims to teach students the methods of surveying and exploring the digital media audience, and how to reach them for the purpose of forming what is known as the real virtual active society that is active and its creation, to promote for the institution In this virtual society in order to pursue its objectives and mission, And how to integrate the components of digital media in the tactical communication and strategic plans of the institution, also identify ways to measure the effectiveness of different types of digital media and measure the effectiveness of communications plans proposed to identify the strengths and weaknesses.

Models and Theories of Public Relations

Course name: Models and Theories of Public Relations

Course code: MCRP102

Credit hours: 4.00

This course aims to expand the theoretical gains circle and practical skills in public relations principles and communication theories through focusing on the historical foundations, theory and communication models in public relations. In order to employ these theories and models optimally.

Strategic Communication

Course name: Strategic Communication

Course code: MCRP103

Credit hours: 4.00

This course deals with how to achieve the goals of the institution and its vision using all the activities required by its objectives to inform the various types of the public and motivate it to respond to the messages of the institution. Through the selection and use of effective communication strategies, as well as the need to create and formulate appropriate messages, as well as a distinctive ability to understand what the future of the message may lead to acceptance or rejection. In addition providing students with theoretical knowledge and practical skills regarding strategic communication through exposure of the main theories and applications of public relations. And by learning the effective role of the communication expert in achieving the strategic objectives of the institution, in addition to the comprehensive knowledge of communication theories and models directly related to effective strategic planning and appropriate research methods in public relations.

Advanced Public Relations Writing

Course name: Advanced Public Relations Writing

Course code: MCRP104

Credit hours: 4.00

This course deals with improving students’ abilities through studying the basics of drafting and its applications and improving students’ abilities in language through intensive corrective critical readings for written or spoken media materials, while enabling students to use the correct language and improve writing or speak as one of the conditions for formulating messages in a more convincing way, and enables the student to design and choose the language of discourse commensurate with the characteristics of each audience addressed, and the media used (Press, radio, television, social media, etc.) , and the type of the message (press release, news release, orientation notification, etc.) and linking them to the appropriate practical applications to achieve the course objectives.”

Media Relations Management

Course name: Media Relations Management

Course code: MCRP105

Credit hours: 4.00

This course aims to expand students’ knowledge of the theoretical knowledge and practical skills of the media management, deepen its impact and use, its historical relationship with public relations, especially its new patterns and its role in contributing to the achievement of public relations objectives. Using the most efficient and effective ways of communication; and use it in public relations.

Elective Courses for General Track

CAMPAIGNS IN PUBLIC RELATIONS

Course name: CAMPAIGNS IN PUBLIC RELATIONS

Course code: MCPR151

Credit hours: 4.00

This course mainly focuses on deepen the debate for selected practical cases in public relations campaigns, supported in theory and practice, that aims to develop the students’ practical experience in various issues related to the public relations campaigns, starting from the conception of the campaign to its design, implementation and management. By reviewing the theoretical aspects of campaign art in terms of relevant public relations theories and the principles of campaign management, strategies and evaluation. In addition to defining the objectives of public relations campaigns in order to identify the appropriate message and design and choose the ways of communication to convey the message, assuring the aspects and ethical standards to be applied in the campaign.

PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS

Course name: PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS

Course code: MCPR152

Credit hours: 4.00

This course deals with the role played by non-governmental organizations in societies, And the differences between profits and public and private institutions, and Developing a plan to support the marketing and development needs of a non-governmental organization focusing on understanding the culture of NGOs so that students can use the traditional PR model within a non-profit organization, and critique the effectiveness of the current public relations dept, and the efforts for communication and development, and think more creatively to strengthen the role of innovation in the development of NGOs, providing students with basic knowledge of the types of NGOs and how to develop them, and comparing the differences with profit organizations.

PROTOCOL AND ETIQUETTE

Course name: PROTOCOL AND ETIQUETTE

Course code: MCPR153

Credit hours: 4.00

This course aims at introducing students to the principles, rules and procedures related to protocol and etiquette in official international and private international institutions. They are introduced to a range of arts and procedures aimed at promoting the tradition and elegance of formal and diplomatic transactions, community activities and related materials.

DIGITAL ANALYSIS

Course name: DIGITAL ANALYSIS

Course code: MCPR154

Credit hours: 4.00

This course deals with the concepts of digital analysis and information specalized for leading the data market and internet data analysis tools. Students will gain great experience onhow to use available tools, and will learn how to access data using various mehtods, and how to evaluate and disseminate data for the benefit of their institutions. By the end of the this course students will be able to make their decisions based on the digital analysis of the website, applications and social media.

LEADERSHIP IN PUBLIC RELATIONS

Course name: LEADERSHIP IN PUBLIC RELATIONS

Course code: MCPR155

Credit hours: 4.00

This course deals with ethics in public relations and its connection to Media and communication by presenting real cases to examine the complexity of the subject ethically, and examining challenges and issues related to communication through the media.

DIGITAL MARKETING

Course name: DIGITAL MARKETING

Course code: MCPR156

Credit hours: 4.00

This course aims to deepen the basics of digital marketing and its strategies, creating websites in terms of content, marketing search engines, using social media in e-marketing, email marketing, marketing personality, integrating marketing on mobile phones and using public relations to achieve Marketing Objectives. It also aims to provide students with information on modern strategies, tools used to develop digital marketing plans based on existing digital marketing initiatives and set recommendations to be developed based on new strategies in digital marketing that correspond to the organization’s marketing mechanism and public relations objectives. Students will also learn how to use digital technology to promote their organization’s products and brand to attract audiences

Institute of Postgraduate Studies

09
Degree: Master's Degree
Track code: MA101MC
Study method: Distance Learning
Credit hour: 60
How long it takes: 
Full time: 2 years
Part time: 4 years
Limit time: 6 years
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Welcome to Institute of Postgraduate Studies