Bachelor of Marketing

Course Code: EA101
Credit Hours: 3.00

This course aims to introduce the student to some basic concepts in mathematics such as groups of numbers, mathematical equations and methods of solving them, in addition to numerical and geometric sequences and their properties, matrices (their forms and operations on them), as well as functions and the most important concepts related to them, in addition to studying the transformations of some functions and drawing their graphic curves. In order for the student to be able to use these tools in the field of management with its various specializations. Where in our time the use of mathematics in economic studies has become an urgent necessity. In addition to the above, the economy of transportation, distribution, storage, production, marketing, flexibility and the distribution of tasks are among the topics that have been studied mathematically, which helps when necessary to use the computer to show results.

Course Code: EA102
Credit Hours: 3.00

This course aims to introduce the student to the basic concepts in statistics and the importance of this science as it is the science whose basic material is data. Giving an idea of ​​the basic concepts in probability, including accidents and operations on accidents, and how to calculate the probability, as well as identifying the most frequently used probability distributions, discontinuous and continuous, and their practical applications. Methods of detecting relationships between phenomena and their mathematical representation, as well as on time series and how to analyze and use them in Finally, the student will learn about index numbers, methods of calculating them, and their practical applications.

Course Code: EA103
Credit Hours: 3.00

The course aims to introduce the student to the concept of virtual learning as an advanced type of e-learning in which the pattern of synchronous and asynchronous learning is integrated with other services available on the network. and students, and to be informed of the latest technical trends in the fields of virtual learning, in addition to applying quality standards in building educational content and evaluating the entire educational process. The course also seeks to develop the student’s technical skills necessary for virtual learning by applying what he learned to the systems of Soliman International University.

Course Code: EA104
Credit Hours: 3.00

The aim of teaching this course is to introduce the student to the scientific and practical principles of financial accounting applied in commercial companies. On this basis, the exposure is mainly to a historical overview of accounting and its nature – its objectives – its branches – its relationship with other sciences, the development of accounting thought, the intellectual framework of accounting: it includes the objectives of the lists Accounting assumptions, accounting concepts, accounting principles, procedures related to accounting registration, budget equation, foundations of accounting registration (accounts), methods of accounting registration: the single-entry method, the double-entry method, the (documentary) accounting cycle and its stages: the nature of the accounting cycle, the stages of the cycle Accounting, accounting recording of project operations: measuring economic activity and inventory adjustments for revenues and expenses, cash operations, purchase and sale operations, commercial papers and their accounting treatment, accounting errors and their correction, financial statements, including: income statement, financial position statement or final balance sheet, property rights statement.

Course Code: EA105
Credit Hours: 3.00

This course aims in its first part to provide the student with an introduction to the science of business administration, the development of administrative thought by reviewing the objective reasons for the emergence of this science, its relationship with other sciences, schools of management thought in the order of their appearance in chronological order and their connection with the economic conditions and the business environment when they appeared. As an application of these theories, some modern administrative methods and approaches have been reviewed (management by objectives – Japanese management – agile methodology). The course focuses in its second part on explaining the basic knowledge and skills related to the administrative process that allow the organization to invest its resources optimally, so that the basic principles are explained Related to how to implement administrative functions (planning – organizing – directing – controlling) and the foundations of the decision-making process in the organization, and the basic principles of technical functions (production and operations – materials – financial – marketing – human resources – research and development – public relations – management information systems) within the organization .

Course Code: EA106
Credit Hours: 3.00

Getting acquainted with more terms and concepts and studying modern texts in English with a focus on the language of expression in the field of economics and management, and developing the student’s abilities in writing, expression, grammar and pronunciation (conversation) in the English language.

Course Code: EA151
Credit Hours: 3.00

The course aims to introduce the student to the most important legal rules and provisions that regulate the business sector through familiarity with the concept of law, enumerating its sources, mentioning its divisions and most important branches, defining the legal base and its most important characteristics, and then addressing the concept of business and its types according to Syrian law and the importance of differentiating between them and non-commercial businesses. Legal provisions will result from this, then the merchant will be defined and his most important legal duties will be determined, especially with regard to registration in the commercial registry, keeping commercial books and stating its evidentiary authority. The most important legal rules related to companies are then explained in terms of explaining the pillars of the company’s contract and indicating its types and forms in the Syrian legislation. Then the legal provisions for each of the legal forms of commercial companies will be detailed in terms of the number of partners and their legal responsibilities so that the student can determine the appropriate form of the company according to the work Which it will exercise, the number of partners and the legal responsibility that will be imposed on each of them, and cases of corporate dissolution will be explained in the legislation.

Course Code: EA152
Credit Hours: 3.00

The course aims to introduce students to the concept of marketing and the marketing process. It deals with the environmental factors that affect the company’s ability to serve the market, the purchasing behavior of the consumer, and the purchasing behavior in the business sector. The course also explains how companies identify attractive market sectors, choose the appropriate market targeting strategy, and determine the mental position of their products with the aim of maximizing the competitive advantage. It also discusses how to design and manage marketing strategies.

Course Code: EA153
Credit Hours: 3.00

Enable the student to become familiar with the principles of microeconomic theory and the most important tools of microeconomic analysis, which is an essential course for any program in economics and management. Many concepts of microeconomic theory are widely used outside of economics, such as finance, banking, and business management. The course also aims to develop the student’s mathematical and analytical skills, given the increasing trend towards quantitative analysis in many studies and researches of banking, finance, portfolio management, and others.

Course Code: EA154
Credit Hours: 3.00

The purpose of the course is to enable students to make effective use of appropriate mathematical tools for understanding, analyzing and interpreting economic phenomena, and to achieve the following objectives: A – The student’s possession of a mathematical and logical methodology and its tools in dealing with economic phenomena. b- The student’s possession of the skills to distinguish the economic problem, determine its variables, and formulate the mathematical relationships between these variables. C- Being able to search for solutions to the economic problem by using what he has learned, searching in references for additional tools, or by working within specialized work teams. d- The student’s possession of the communication skills to explain and explain the economic phenomenon to others after treating it mathematically. C – directing students to use ready-made software to help build a problem model and solve it, such as MS Excel

Course Code: EA155
Credit Hours: 3.00

That the student knows the concept of human resource management and how it is developed, and its importance for modern organizations, and recognizes the foundations of applying the functions of human resource management, starting from work analysis and design, job description, human resource planning, recruitment, selection and appointment, human resource development, employee compensation, performance evaluation, occupational health and safety, labor relations and workers.

Course Code: EA156
Credit Hours: 3.00

This course is a continuation of what was studied in the Accounting Principles Course (1) and aims mainly to provide the student with knowledge and skills regarding inventory settlements for expenses, revenues and assets so that the student will eventually be able to prepare the income statement and financial position statement based on inventory settlements.

Course Code: EA155
Credit Hours: 3.00

Learn more terms and concepts and study modern texts in English with a focus on the language of expression in the field of economics and management to be at a higher level than the previous course, and develop the student’s abilities in writing, expression, grammar and pronunciation (conversation) in the English language.

Course Code: EA201
Credit Hours: 3.00

This course studies the behavior of the economy as a whole. It analyzes how the general level of production, employment and prices are determined and how these, in turn, are affected by fiscal and monetary policies. Issues to be addressed include Keynesian aggregate demand and aggregate supply and macroeconomic equilibrium, the determination of GDP, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.

Course Code: EA202
Credit Hours: 3.00

The course aims to introduce the student to consumer behavior and the stages of purchasing decision-making. It also provides an explanation of the internal factors affecting consumer behavior such as motives, perception, learning, personality and trends, and clarifies the role of external factors in consumer behavior represented by reference groups, culture and subcultures. It also aims to introduce the student to consumer behavior towards new products, the adoption process and the spread of new products.

Course Code: EA203
Credit Hours: 3.00

The course aims to explain the basic theories and practices in production and operations management. The course provides students with the necessary skills, and the use of tools and techniques to manage operations efficiently and effectively. It also provides skills for students to make better decisions and solve problems in any industry scenario.

Course Code: EA204
Credit Hours: 3.00

Introducing students to the importance of studying organizational behavior, for the individual and the organization, and the factors affecting individual behavior through values, learning, cognition, personality and emotions. It also deals with the study of factors affecting collective behavior such as team management, administrative leadership and motivation. And methodologies for organizational change to reach organizational effectiveness and bring out latent energies.

Course Code: EA205
Credit Hours: 3.00

The course aims to provide students with concepts and knowledge that help them understand the financial problems facing businesses in all its forms, expand their awareness of the work of the financial manager and the concept of financial management and the development of its activities over time, as well as understanding the relationship of financial management with other departments within the facility and the surrounding environment. The course also aims to provide students with the necessary skills necessary to enable them to analyze the financial position of the enterprise, identify the sources of financing in its various forms, short, medium and long-term, compare between them and choose the best one. The objective also extends to include the skills necessary to evaluate and trade short-term (current assets) and long-term (capital assets) investments, as well as the use of quantitative models to predict the financial failure of an enterprise.

Course Code: EA251
Credit Hours: 3.00

Learn terms, concepts and texts related to modern terms and concepts in the field of economics and management in English, and the elements of the administrative process and the definition of management types. Training students to deal with economic material written in English through applications in writing economic and administrative materials.

Course Code: EA206
Credit Hours: 3.00

The course “Professional Curriculum Vitae Preparation” deals with the basic tools needed to prepare the professional curriculum vitae for a qualified cadre from the portfolio of qualifications, the methods of writing a curriculum vitae, the nature and types of letters of recommendation that the cadre needs to apply for a job, in addition to the methods of dealing with the personal interviews necessary to apply for a job, and the importance of these interviews in achieving the cadre’s goal . At the end of this course the student should be able to: 1. Know the portfolio of qualifications needed to support a professional career; 2. Proficiency in CV writing; 3. Know the letters of recommendation; 4. Mastering the methods of carrying out personal interviews.

Course Code: EA252
Credit Hours: 3.00

The Public Relations and Negotiation course aims to explain the concept of negotiation and its characteristics, identify its types and methods, and help the student to know negotiation methods and skills, especially with regard to the characteristics and skills of a negotiator, the tasks performed by negotiation, and its objectives. It also aims to explain the relationship between negotiation and public relations, explaining the objectives and tasks of public relations by presenting the context of the historical development of negotiation and its main areas, addressing the characteristics of negotiation and effective negotiation skills, explaining the primary role played by public relations in the art of negotiation.

Course Code: EA252
Credit Hours: 3.00

The course focuses on the organization as a social system with specific goals that it seeks to achieve through individuals and groups within specific work mechanisms based on the specific organizational structure of work, communication and decision-making mechanisms. The course aims to clarify the concept of the organization and how to measure its effectiveness, and how the following determinants (the surrounding environment, technology, the strategies of the organization, the size of the organization, and the people in charge of managing the organization) affect these dimensions. The course also shows what the coordination mechanisms are used between the basic parts of the organization, the types and dimensions of the organizational structure, and explains how to design organizational structures and the models that explain the design process.

Course Code: EA253
Credit Hours: 3.00

The course aims to provide students with concepts and knowledge that help them understand the public financial problems facing society, expand their awareness of public expenditures, their divisions, and the goals they seek to achieve, as well as analyze the reasons for the increase in public expenditures and their potential economic effects, especially in the field of increased production. The course also aims to provide students with the necessary skills that enable them to research the basic rules of taxes and the problems they face, classify their different types, and evaluate their expected economic effects. The objective also extends to include the skills needed to evaluate public loans and analyze their economic and social characteristics and impacts. Finally, the course aims to provide students with the skills that enable them to understand the essence of the state’s general budget and discuss its basic principles

Course Code: EA254
Credit Hours: 3.00

The course aims to provide the student with knowledge of the concepts, methods and applications of operations research in the field of helping the decision-making process in management and all other scientific branches. Examples and preference. The course also aims to introduce the student to the mathematical model (its elements, benefits, and types) and how to formulate appropriate and appropriate mathematical models for the scientific issues raised, as well as with an in-depth knowledge of linear mathematical examples of all kinds, as well as on network theory, in particular identifying how to find the shortest path in a directed network, as well as on How to find a minimum weight survey tree in an undirected network, as well as how to find optimal solutions to the problems of flow or maximum flow and flow or maximum flow with minimum cost in directed networks, as well as finding optimal solutions to the problems of transmission and assignment as special qualitative cases.

Course Code: EA255
Credit Hours: 3.00

Computer Applications in Management is a course with a mixture of theoretical and applied aspects. The course has been developed with a focus on providing students with adequate exposure to computer applications in diverse areas of management functions. The course focuses on the various managerial processes to guide and assist managers, executives, and other professionals to achieve success in the technology-driven world of business. The course provides students with the necessary skills to work effectively using modern technologies.

Course Code: EA256
Credit Hours: 3.00

This course aims to introduce the student to the administrative language, the importance of language in economics and management, and the role of languages ​​in economics and management. The economic language has different functions and is also characterized by several characteristics, in addition to that it follows principles and standards in how to formulate them, according to the administrative function. It also aims to introduce the arts of project progress in English and the role of management, marketing, accounting, finance, banking, and management information systems.

Course Code: EA301
Credit Hours: 3.00

The course deals with the concept of decision and its place in administrative work; ratings of decision issues; stages of the decision-making process; The role of the information system in decision-making; Problems of decision-making and the principle of limited rationality; Introducing some techniques and methods to help analyze problems and make decisions. At the end of this course the student should be able to: 1- Know the concept of decision and the classifications of decision issues and distinguish between their modelability and their programmability; 2- Defines the stages of the decision-making process and the role of the information system in it; 3- Understand the problems of decision-making and understand the principle of limited rationality; 4- Defines and applies some methods to assist in decision-making in simple cases (finding optimal solutions, self-benefit, decision trees, multi-criteria selection, ..etc.)

Course Code: EA302
Credit Hours: 3.00

The course is summarized as that the aim of the management information systems course is to provide the student with knowledge of the relationship between management, management information systems and communication technology. To achieve this goal, the course strives to answer the following questions: – How did management information systems develop and what are their types? What are decision support systems, their components, types, and characteristics? – How can we create a new information system, or convert a paper information system into an electronic information system? – How can we manage the information resource systems, what are the necessary administrative processes for this, and what are the quality standards that must be applied? Finally, how do we ensure information security? The security of the information system is no longer “a safe and a lock on documents”, but has become a science and ISO standards should be applied

Course Code: EA303
Credit Hours: 3.00

This course aims to provide the student with information about the nature of total quality management, to clarify the basic principles of total quality management, to clarify the steps of quality planning, to identify the foundations of organizing total quality management, to clarify the steps for improving quality in production and service organizations, to clarify the concept of the quality house, and to clarify the relationships The exchange between the matrices of the quality function publication, identification of quality assurance systems, clarification of the supporting systems for the entrance of total quality management, identification of the entrances to the application of total quality management, and identification of the experiences of some leading organizations in the application of total quality management.

Course Code: MM101
Credit Hours: 3.00

This course aims to provide students with knowledge and skills that help them assess the factors affecting the decision on the composition of the financing structure, and predict the appropriate financing structure for the company by comparing the returns and risks of the available financing sources, and summarizing the limits of using loans in the financing structure of companies. The course also aims to provide students with the necessary knowledge and skills that enable them to anticipate the impact of the financing structure on the market value of companies, and to argue the relationship of financial and operational leverage and the policies of lease financing and profit distribution to the financing structure. The objective also extends to include the knowledge and skills needed to evaluate financial strategic decisions such as liquidation and corporate restructuring decisions, merger and acquisition decisions, as well as short-term decisions based on cost analysis. Finally, the course aims to provide students with the knowledge and skills that make them able to evaluate the returns of financial investments compared to their risks, including the returns and risks of financial portfolios, as well as to anticipate the results of investing in financial derivatives such as options contracts, future contracts and futures contracts.

Course Code: MA102
Credit Hours: 3.00

This course aims to provide students with knowledge of the principles of marketing services so that they can benefit from them adequately and appropriately in practical life when marketing services. This course starts from the definition of service marketing, its types, importance, the elements of the marketing mix for services starting with service, pricing, distribution, promotion, the physical environment of services, design of service operations and people from an internal audience that is employees to external audiences of customers, in addition to the issue of service quality and building relationships with customers.

Course Code: BA103
Credit Hours: 3.00

This course aims to provide students with knowledge of the field of product and brand management so that they can adequately and adequately utilize it in the business world when marketing products. The course begins with a classification of products and services, then discusses the process of developing new products, then brand strategies, then the stages of the product life cycle. It also discusses how marketing strategies change during the product life cycle. Furthermore, the book discusses the adoption and diffusion of innovation.

Course Code: MM151
Credit Hours: 3.00

This course aims to provide a detailed presentation of the sales process in various organizations, its management, organization and planning, and to introduce the functions of sales managers and management of sales forces within the organization’s marketing objectives. The course focuses on defining the basic concepts of sales management and its relationship with other departments. It also describes how to organize the sales department and the role and functions of the sales manager. It examines the management of sales forces with identifying the types of salesmen and clarification of the procedures for selection, appointment, training and supervision of sales representatives, in addition to compensation and motivation. And evaluate the performance of the activity of the sales force, and then move on to reviewing the strategies of planning and controlling the sales work, and explaining sales forecasting and preparing the budget, in addition to planning quotas and sales areas.

Course Code: EA351
Credit Hours: 3.00

This course includes an introduction to the basic concepts of e-business management, its functions and objectives, e-business management models, e-business management infrastructures, e-business management strategies, e-business management software, e-commerce, e-commerce legislation. Using search engine technologies in designing and building e-commerce websites, in addition to online payment and purchase techniques, and providing protection for information circulated across the network.

Course Code: EA352
Credit Hours: 3.00

The course deals with the concept of work ethics and its relationship to ethics; Dimensions of work ethics and its relationship to professional ethics, ethics related to sales and marketing work; Ethics related to production and intellectual property; The concept of social responsibility, its dimensions and its relationship to work ethics. At the end of this course, the student should be able to: 1- Know the concept of work ethics and its dimensions; 2- Defines the relationship between work ethics and professional ethics; 3- Know the ethics related to sales, marketing, production and intellectual property; 4- Know the concept of social responsibility and its development; 5- Defines the dimensions of social responsibility (economic, social, environmental); 6- Defines the relationship between social responsibility and work ethics.

Course Code: EA354
Credit Hours: 3.00

This course aims to provide students with scientific research skills, methods and methods, and develop them in administrative sciences, so that they can benefit from them adequately and appropriately in solving academic and practical problems. This course starts from helping the researcher to choose the title of the research to defining the research problem and developing hypotheses through measuring variables and research design in addition to sampling and its methods. This course also deals with exploratory, descriptive and experimental research designs.

Course Code: EA101
Credit Hours: 3.00

This course aims to provide the student with knowledge and skills in the use of accounting information in making administrative decisions. These decisions are usually made based on a range of alternatives available. Where management accounting works to provide assistance in the event of many problems faced by business organizations based on many methods and tools that are unique to management accounting, especially those related to the use of break-even analyzes mainly related to distinguishing between fixed and variable costs in many areas such as sales planning, or operating leverage. The course also helps in rooting many frameworks related to planning production and profits in the short term, in addition to the role of planning budgets in the control process and reducing waste and losses in various aspects of activity, and finally teaching the student how to prepare performance reports based on the system of decentralization and accountability.

Course Code: MM152
Credit Hours: 3.00

The course deals with the concept of price and pricing across the life stages of the product, the behavioral foundations of pricing management, the methods of price discrimination, and how the price is displayed within the store. It also reviews the types of distribution channels and how they are designed and managed. The course also focuses on the importance of retail trade and how to choose the geographical location of the store, its organization and interior design.

Course Code: EA401
Credit Hours: 3.00

This course aims to provide the student with the theoretical concepts and principles of this science that is concerned with crisis management and its types, stages and strategies for dealing with it, as well as developing the students’ skills of analysis, interpretation and evaluation by clarifying the importance of integration between theory and practical application in the topics of the study. Vocabulary: – The concept of organizational crisis and disaster management and the difference between it and the rest of the terms associated with it. Stages of crisis management, identification of crisis management approaches and strategies, types of organizational crises. Organizational crisis management scenarios. Practical cases for leading companies exposed to actual crises, recent trends in crisis management

Course Code: EA402
Credit Hours: 3.00

The course aims to introduce the student to the components of the feasibility study, the economic, technical and marketing feasibility study, and some applied cases. The student also has the ability to communicate effectively, orally and in writing, with others through the available communication media.
The ability to use appropriate mathematical and statistical methods to solve a particular problem, apply them, and interpret results. The ability to use information and communication technologies, especially the Internet, to gather information, understand it, and exchange information and ideas with others.
Vocabulary: – The concept, importance and components of feasibility studies with an explanation of terms in English Environment – Project feasibility study – Marketing study and demand estimation – Technical study and investment cost estimation – Economic study and profitability assessment – Social profitability assessment from the state’s point of view – Studies and cases of its application.

Course Code: EA403
Credit Hours: 3.00

The course deals with data types and methods for their characterization; the concept of data reduction; factor analysis into principal components; match analysis; covariance analysis; Cluster analysis. The practical application is carried out using the SPSS statistical program. At the end of this course, the student should be able to: 1- Recognize data types and methods of describing them; 2- Understand the concept of data reduction; 3- Applying some data analysis methods (factor analysis, agreement analysis, covariance analysis, cluster analysis, …); 4- Using the SPSS statistical program to deal with simple cases.

Course Code: MM201
Credit Hours: 3.00

Vocabulary: The concept of integrated marketing communications, the integrated marketing communications system and its components, marketing communications planning, advertising, sales promotion, personal selling, public relations, direct marketing, measuring and evaluating the effectiveness of marketing communications, ethical practices in integrated marketing communications.

Course Code: MM202
Credit Hours: 3.00

Vocabulary:- E-marketing compared to digital marketing and the development of the web over the years, website design, paid marketing search engines, promotional tools and electronic communication, affiliate marketing, the use of Google Ads and Google Adsense, stages of the electronic purchase process, electronic purchase process, customer experience Electronic consumer behavior and the stages of developing an electronic marketing action plan.

Course Code: MM203
Credit Hours: 3.00

Administration and Public Relations course aims to: – Knowledge of the concept and importance of public relations and related concepts. Knowledge of public relations objectives, principles and functions, knowledge of the public relations audience and the mechanisms of communication and dealing with it, skills to identify public relations and its relationship to public opinion, identify the role of public relations in managing challenges. The course includes several topics that explain the concept of public relations and related concepts, the most important objectives and functions of public relations, the elements for success in managing public relations in business organizations and the important role it plays in shaping and managing public opinion. A mental image and a good reputation for business organizations and how the relationship with customers is managed as one of the important trends in public relations management. Vocabulary: – the concept of public relations and its emergence – the objectives, importance and functions of public relations – principles of public relations – the mental image – the role of public relations in shaping the mental image – managing the relationship with customers – public relations and means of communication – public relations and public opinion – public relations and public opinion – the role Relationships in managing contemporary challenges – the role of relationships in managing contemporary challenges (crises)

Course Code: EA451
Credit Hours: 3.00

Vocabulary: The nature of business marketing and the differences between business and consumer products, methods for forecasting demand for business products, buying centers, the relationship between seller and buyer in the business market, methods used by industrial marketers to influence industrial customers, business market segmentation, targeting and positioning, strategy Industrial product, marketing channels in the business market, pricing strategies and policies in the business market.

Course Code: EA452
Credit Hours: 3.00

The project management course aims to introduce students to the basic concepts, methodologies, methods, tools and techniques used in project management, through two frameworks: The first framework: Project life cycle 1. Project definition 2. Project planning 3. Project implementation 4. Monitoring and controlling the project 5. Project termination The second framework: Knowledge areas in project management 1. Project scope management 2. Project time management 3. Project cost management 4. Project quality management 5. Project human resource management 6. Project communication management 7. Project risk management 8. Project Procurement Management 9. Project Integration Management This is done by presenting and discussing many examples and realistic practical cases of projects in different fields such as engineering, administrative and organizational projects…etc. Students are asked to come up with the idea of ​​a small project, define and organize it and develop all its time, technical and financial plans as they use the concepts, methodology and tools covered in the course. After the end of the course, the student will be able to participate effectively in the management of any project in which he participates, and he will be equipped with many methods and technologies necessary for this.

Course Code: MM251
Credit Hours: 3.00

Vocabulary: The concept and components of strategy, levels of strategic planning, development and construction of a marketing strategy, strategic analysis, strategic choice at the level of the organization and business units, market segmentation, target market selection, the concept of competitive advantage, implementation of the marketing strategy, monitoring and evaluation of the marketing strategy.

Course Code: MM252
Credit Hours: 3.00

Vocabulary: International and global marketing definition, international marketing behavior theories, international marketing environment assessment, international marketing research and information systems, international market entry strategies, export, licensing and acquisition, international product/pricing/promotional/distribution policies, international trade procedures.

Course Code: MM253
Credit Hours: 3.00

Vocabulary: The nature of business marketing and the differences between business and consumer products, methods for forecasting demand for business products, buying centers, the relationship between seller and buyer in the business market, methods used by industrial marketers to influence industrial customers, business market segmentation, targeting and positioning, strategy Industrial product, marketing channels in the business market, pricing strategies and policies in the business market.(تم التعديل)استعادة الترجمة الأصلية

Course Code: MM254
Credit Hours: 3.00