Bachelor of Journalism and New Media

Course code: BMC101
Course name: Introduction to Journalism
Credit hours: 3.00
This course aims to help the student understand the historical development of journalism by providing memory with information about the beginnings of the emergence of journalism and the stages it went through, and understanding the principles and laws of journalistic work by getting acquainted with journalistic systems, theories of journalism, and the ability to distinguish in a preliminary manner on journalistic types, forms and molds suitable for each type, and preliminary knowledge For each stage of journalistic work and the ability to deal with references and sources.

Course code: BMC102
Course name: Introduction to Radio and Television
Credit hours: 3.00

This course includes: the beginning and development of audio broadcasting – the importance of radio as a means of mass communication, as well as the negative aspects of audio broadcasting – writing for the ear and the types of radio programs in addition to an overview of the preparation steps for radio programs – the radio audience – the beginning and development of television – the importance of television as a means of mass communication – television programs Planning and Writing TV Shows – TV Audience and Impact.

Course code: BMC103
Course Name: Public Opinion
Credit hours: 3.00

Definitions of public opinion – its nature – factors that helped in the emergence of public opinion – types and divisions of public opinion – the emergence of public opinion and the development of political systems – the importance of public opinion – the characteristics of public opinion – the functions that public opinion plays at the levels of individuals, groups and political systems – the most important elements that help In shaping public opinion – methods of changing public opinion – the international situation and its impact on forming public opinion – public opinion as a force of popular pressure – methodological aspects of measuring public opinion and the most important problems it faces in the Middle East.

Course code: ISU501
Course name: Fundamentals of Management and its Functions
Credit hours: 3.00

In its first part, this course aims to provide the student with an introduction to the science of business administration, the development of managerial thought by reviewing the objective reasons for the emergence of this science, its relationship to other sciences, schools of administrative thought in the chronological order of their appearance, and their connection with economic conditions and the business environment when they appeared. As an application of these theories, some modern administrative methods and approaches (management by objectives – Japanese management – agile methodology) were reviewed. The course also focuses in its second part on explaining the basic knowledge and skills related to the administrative process that allows the organization to invest its resources optimally, so that the basic principles are explained Related to how to implement administrative functions (planning – organizing – directing – control) and the foundations of the decision-making process in the organization, and the basic principles of technical functions (production and operations – materials – finance – marketing – human resources – research and development – public relations – management information systems) within the organization .

Course code: ENG101
Course name: English I
Credit hours: 3.00

Studying grammar, vocabulary and grammar in the language – translating texts and articles from Arabic into English and vice versa.

Course code: ISU502
Course name: Introduction to Virtual Learning
Credit hours: 3.00

The course aims to introduce the student to the concept of virtual learning as an advanced type of e-learning in which the synchronous and asynchronous learning pattern is integrated with other services available on the network, and focuses on explaining its component systems and tools, starting from the learning management system and the examination system, all the way to interactive communication tools between the university and professors And students, and familiarize themselves with the latest technical trends in the fields of virtual learning, in addition to applying quality standards in building educational content and evaluating the entire educational process. The course also seeks to develop the student’s technical skills necessary for virtual learning by applying what he has learned on the systems of International Suleiman University.

Course code: BMC151
Course name: Introduction to E-media
Credit hours: 3.00

This course aims to define electronic media, its technical development, characteristics, and functions, and to introduce some of the technologies used in displaying and editing this media: multimedia, hypertext, and this course also aims to introduce some applications of this technology, network journalism, interactive television, radio Online, digital cinema, electronic advertising…

Course code: BMC152
Course name: Introduction to Public Relations and Media
Credit hours: 3.00

This course aims to introduce the student to the concept of public relations in terms of its origins, development, importance, and objectives as an administrative and communication activity used by organizations in building communication relations with their internal and external audiences, and the role of means of communication in that, in addition to identifying the concept of advertising, its origin, development, types, and importance as a promotional communication activity used by advertisers. To communicate through various media.
acquired skills:
Upon completion of this course, the student is expected to acquire the following knowledge and experience:
A- Having a scientific background in public relations as an administrative activity and its communication
b- Identifying the role of different means of communication in the activities and programs of public relations
C – Having a scientific background in the media as a promotional communication activity
D – Recognize the importance of media and its effects on the local and international economy.

Course code: BMC153
Course Name: Principles of Media Editing
Credit hours: 3.00

The curriculum aims to explain the value of editing as a basic axis, and an engine for the heart of the media profession, and to present the nature of editing, its schools, and types, in addition to delving into its characteristics and advantages, according to different media means, and how to achieve media functions through different media types, cognitively, and formative for opinions and trends. And mediating between the audience and its problems and those in charge of these problems, marketing and entertainment, and thus distinguishing between media editing and non-media editing for other races, while revealing the points of convergence and differences between each of the news editing, editing opinion materials, investigative editing, and shedding light on Traditional editorial schools, those developed from traditionalism, modernist editorial schools, and postmodern schools, which establish the basis for clarifying the theory of journalistic genres and their methodology.

Course code: BMC154
Course name: Sources of Journalistic Information
Credit hours: 3.00

The course deals with the sources of journalistic information, its concept, stages of development, and its different divisions, the use of printed or traditional sources of information, how to document all types of information sources in journalistic writing, databases in the field of journalism, research methods and the use of information sources.

Course code: ARB101
Course Name: Arabic I

Credit hours: 3.00

Grammar and Grammar – Poetry and Prose – Theater – Story – Essay – Explanation and Interpretation of Some Arabic Texts – The Use of Arabic in Media.

Course code: ISU502
Course Name: Future Leadership
Credit hours: 3.00

This course, which is a continuation of the Distance Learning Introduction course, aims to increase students’ competence in matters such as career planning, interviewing, photography, communication and training of qualified persons. In addition, it aims to provide students with knowledge about science, technology, industry, creative thinking, developments in research and development, rational and critical thinking, the ability to think and produce rational solutions, and evaluate future job opportunities through various seminars. This course contributes to the development of basic sciences among students and gives them the opportunity to conduct applied research, renew current knowledge and ideas, and enrich and train the elements needed by professions.

Course code: BMC201
Course Name: International Media
Credit hours: 3.00

Vocabulary:
The historical dimension of international communication. International media: concepts and methods. Official institutions and international communication research.
– Media flow from the traditional era to the era of globalization. International media dependency and media empires. Modern international communication and media globalization. – Global sources of international media flow. – International news agencies. Scientific news agencies. Program institutions and international television networks. – International press. International broadcasts. – International communication via satellite. Arab media. – Arab press. – Arab radio and television. – The phenomenon of Arab satellite broadcasting. Arab news agencies. Arab media policies. Joint Arab media cooperation.

Course code: BMC202
Course name: Journalistic Uses of the Internet
Credit hours: 3.00

Virtual reality on the Internet, general and specialized virtual communities, the concept of social networks in real life, the concept of social networks in virtual reality, types of social networks, characteristics of successful communication through social networks, functions of social networks, technical elements of social networks, Facebook, Twitter, YouTube and Linkedin.

Course code: BMC203
Course Name: Public Relations and Advertising
Credit hours: 3.00

This course aims to introduce the student to the concept of public relations in terms of its origins, development, importance, and objectives as an administrative and communication activity used by organizations in building communication relations with their internal and external audiences, and the role of means of communication in that, in addition to identifying the concept of advertising, its origin, development, types, and importance as a promotional communication activity used by advertisers. To communicate through various media.
acquired skills:
Upon completion of this course, the student is expected to acquire the following knowledge and experience:
A- Having a scientific background in public relations as an administrative activity and its communication
b- Identifying the role of different means of communication in the activities and programs of public relations
C – Having a scientific background in the media as a promotional communication activity
D – Recognize the importance of media and its effects on the local and international economy.

Course code: BMC204
Course name: Radio and Television News
Credit hours: 3.00

The curriculum aims to enable students to learn the basics of news editing, its values, schools, and models, in addition to teaching and training them on editorial principles and forms of editorial writing in the world of news, from introductions and types, to the body, and news background, with an indication of the most famous schools and the most widespread news templates. And in use, in addition to how to deal with news coverage, with a focus on the privacy of the television editorial disk, the management of television newsrooms, and the news workflow mechanism within it, traditionally, or through I-News. And its advantages, according to the different media, on the news content presented, and thus how to achieve these policies, through contemporary framing concepts.

Course code: ENG101
Course name: English II
Credit hours: 3.00

Learn more terms and concepts and study modern texts in English with a focus on the language of expression in the field of media and communication to be at a higher level than the previous course, and develop the student’s abilities in writing, expression, grammar and pronunciation (conversation) in the English language.

Course code: ISU503
Course Name: Human Rights
Credit hours: 3.00

The course includes an introduction to human rights, then a historical overview of human rights and their development, especially after the Second World War. The course also shows the types of human rights and their divisions. This course focuses on explaining the nature of international human rights law, the role of the United Nations in developing it, and examining its most important sources. As well as addressing the International Bill of Human Rights by informing the student and developing an ability to analyze the basic charters of human rights, in particular the Universal Declaration of Human Rights and the International Covenants for Political, Civil, Social, Cultural and Economic Rights. This course devotes space to explaining general rights in international human rights law, and showing the extent to which Palestinian laws adhere to and respect human rights.

Course code: BMC251
Course Name: Management of Media Institutions
Credit hours: 3.00

The concept of: management and media institutions – management functions – the organizational structure of media organizations and their functions – specifications of the successful manager – types and characteristics of leaders – the functional role of the human cadre in the media organization according to work sites – planning – the decision-making process in media organizations – the role of the media organization in confronting Crises – the media organization and society.
Practical side: simulating functional work in the media organization so that students perform the role assigned to each element of the organizational structure in the media organization, up to the media product, work to address crises facing society and need the role of the media organization, to help end these crises, work on Addressing a crisis facing the media organization.

Course code: BMC252
Course name: Media Sociology
Credit hours: 3.00

The course aims to introduce the student to the basic principles of sociology as an introduction to the study of all courses in sociology. Accordingly, in this course the student studies sociology in terms of: concepts, origin, development and methodology, and all fields of sociology, such as social phenomena, basic concepts, social structure, and levels of Social relations, socialization, and social organization processes that paved the way for the emergence of sociology.

Course code: BMC253
Course name: Production of E-newspapers
Credit hours: 3.00

The course of producing and directing newspapers aims to introduce the student to the concept of journalistic production and its functions by clarifying the components of artistic design, especially colors, while clarifying the foundations of artistic and journalistic design and the factors influencing it. It also aims to explain how to design topics, titles, and images, while clarifying the means by which materials are separated, to finally explain how newspapers are designed and produced.

Course code: BMC254
Course name: Fundamentals of Marketing and Advertising
Credit hours: 3.00

The course deals with the general concept of marketing and its role in promoting various types of products (goods, services, ideas, people, and organizations…) within the framework of the various types of marketing such as commercial marketing, political and social marketing. In addition to identifying the components of the marketing and promotional mix and their impact on the media and advertising activity, as well as the marketing and promotional functions and the relationship between all the concepts of media, marketing and advertising and the strategies used in building different forms of marketing. It aims to present the results of the many works and scientific studies (internationally and in the Arab world) dedicated to covering the propaganda effect on the target audience in political history, while addressing the study of different cases in this context and their different effects in building ideological thought in societies.

Course code: ARB102
Course name: Arabic II
Credit hours: 3.00

Students are introduced to the concept of linguistics, its subject, and the difference between it and philology. They are also introduced to the branches of linguistics, the history of its origin and its topics, the levels of linguistic study, the linguistic conflict and its manifestations, and the linguistic atlas and its importance.

Course code: BMC255
Course Name: Journalism Ethics
Credit hours: 3.00

The course gives a comprehensive idea of the rules of professional behavior for media professionals during their news collection, transmission, editing, and preparation for publication, media legislation, freedom of the press, regulation of newspaper issuance, newspaper resources, ownership and management, journalist’s duties and rights, organization of journalistic work, right of privacy, publishing crimes, right of response and correction, penalties, and laws related to legal protection. of copyright and artistic works, and special emphasis is placed on respecting the truth, the right of public opinion to obtain it, observance of accuracy, objectivity, and non-intentional distortion or defamation.

Course code: JNM101
Course name: Local and international news agencies
Credit hours: 3.00

Course objectives:
Introducing students to the concept of news agencies.
Introducing students to the importance of news agencies.
Introducing students to the types of news agencies.
Introducing students to the functions of news agencies.
Introducing the student to the services of news agencies.
Introducing the student to the role of the correspondent in news agencies.
Introducing students to the historical stages of the emergence of news agencies.
Introducing students to the most important international news agencies.
– Conducting scientific applications in editing in news agencies, and playing the role of correspondent for news agencies.

Course code: JNM102
Course Name: Web Design I
Credit hours: 3.00

This course aims to study advanced components, concepts and terminology in web design – networks. Study advanced practical principles in creating and designing websites. Learn about advanced principles in creating websites, 3D design, preparing and producing multimedia, and producing digital images and advanced interactive materials. Studying the latest programs for designing websites on the Internet and 3D design, preparing and producing multimedia (multimedia), producing digital images, producing interactive materials. Familiarize yourself with the programming languages of websites such as (HTML PHP) and study the types of content management programs (scripts)
It contains advanced components, concepts and terminology in web design – networks – advanced practical principles in creating and designing websites. Advanced principles in creating websites, 3D design, preparation and production of multimedia, digital image production and advanced interactive materials.
The latest programs for designing websites on the Internet and 3D design, preparing and producing multimedia (multimedia), producing digital images, producing interactive materials.
Website programming languages such as: (HTML – PHP) the programming language for the Internet. Programs such as FrontPage and WYSIWYG. Types of content management software (scripts).

Course code: JNM103
Course name: Press Information Sources and Databases
Credit hours: 3.00

Identify information centers and databases: location, building and equipment, administrative organization and staff, sources of information, technical preparation of information resources, information services.
Identifying information-creating institutions: databases, information banks, information networks, and press (media) information centers: their concept, origin, and development.
Studying the concept and location of press information centers, paperless information receptacles, the modern information institution, the Internet as an information medium, and the electronic library. Introducing information centers of the third millennium and moving towards digital systems.

Course code: JNM104
Course name: Journalism and New Media
Credit hours: 3.00

The course aims at explaining the importance of new media and distinguishing between linear and formative writing, i.e. explaining the psychology of writing and reading. It also aims to explain electronic editing, the tools used by the editor, and the editing templates it adopts. Then he moves on to provide an idea about electronic journalism via the Internet, the impact of electronic publishing on word processing, and the role of websites, especially in the areas of advertising and public relations via the Internet. It also provides an explanation about the Syrian electronic press and introduces the student to the ethics of the profession in the electronic press.

Course code: ENG103
Course Name: English III
Credit hours: 3.00

This course deals with the foundations of the English language, such as types of morphological words, tenses, passive voice, punctuation marks, news sentence writing, and short news, with a focus on providing students with news terms and vocabulary, and giving them practical applications in reading the English newspaper, and translating some of its topics.

Course code: PRA105
Course name: Radio and Television Presentation
Credit hours: 3.00

The course aims to introduce students to the schools of radio and television speaking, its techniques, rules, and arts, while training them in the methods of speech in keeping with the nature of the media type presented, in addition to the mechanics of sound, and the vocal apparatus of the broadcaster, and its implications for his performance, while clarifying the characteristics of the announcer, his characteristics, And his vocal and editorial duties, and his role in the communication process, as a window through which the media message appears to the audience.
مزيد من المعلومات عن هذا النص المصدر

Course code: JNM105
Course name: Documentary Materials
Credit hours: 3.00

Learn about the nature of documentary cinema, semi-documentary films, different styles and trends in the documentary film, and the stages of preparation and production of the documentary film, from idea to directing. Studying the relationship between the documentary film and the feature film. Learn about the uses and functions of the documentary film. Studying the political film and the ethnographic film as the highest forms and contents of the documentary film. Researching the real, the objective, and the subjective in documentary film, the audience and culture of documentary film, and the relationship between documentary film and television.

Course code: JNM151
Course Name: Web Design II
Credit hours: 3.00

This course aims to study advanced components, concepts and terminology in web design – networks. Study advanced practical principles in creating and designing websites. Learn about advanced principles in creating websites, 3D design, preparing and producing multimedia, and producing digital images and advanced interactive materials. Studying the latest programs for designing websites on the Internet and 3D design, preparing and producing multimedia (multimedia), producing digital images, producing interactive materials. Familiarize yourself with the programming languages of websites such as (HTML PHP) and study the types of content management programs (scripts)
It contains advanced components, concepts and terminology in web design – networks – advanced practical principles in creating and designing websites. Advanced principles in creating websites, 3D design, preparation and production of multimedia, digital image production and advanced interactive materials.
The latest programs for designing websites on the Internet and 3D design, preparing and producing multimedia (multimedia), producing digital images, producing interactive materials.
Website programming languages such as: (HTML – PHP) the programming language of the Internet. Programs such as FrontPage and WYSIWYG. Types of content management software (scripts).

Course code: JNM152
Course Name: E-Editing I
Credit hours: 3.00

Introducing the concept of electronic editing, with an indication of the difference between editing for traditional and electronic means, types (forms) of electronic editing, types of electronic news arts, basic and literal aspects in preparing electronic journalism materials, methods for preparing editorial materials in electronic journalism, advantages of electronic editing, characteristics of workers in journalism Electronic, electronic editing evaluation methods.

Course code: JNM153
Course name: Newspaper Printing and Typography
Credit hours: 3.00

Course Objectives: – Introducing the student to the concept of printing and its origins. Introduce students to the importance of typography. – Introducing the student to the types of printing, starting from manual collection and ending with digital printing. – Introducing students to the most important types of printing and methods. Introducing the student to the printing stages. The relationship between typography and typography. – Introducing the student to international typographic marks. Practical applications in printing.
Course vocabulary: – The concept, origin and development of printing. – The importance of printing in different eras. Types of printing and its most prominent methods. Printing stages. Depending on the printing equipment and the product. Methods of preparing films and printing surfaces. – The concept of industrial security and its applications in the field of printing. – Making applications in the field of printing.

Course code: JNM154
Course Name: Media Planning
Credit hours: 3.00

The course deals with the concept of strategic planning in the field of media and its importance in drawing up a media policy that reflects a set of principles, rules and objectives that media activities seek to achieve in order to express the policy and values of society, in addition to identifying the elements of planning such as media research and training and the General Authority for Planning, and the types of media planning, its characteristics, levels and obstacles. In media institutions and the media planning mechanism in general.

Course code: ARB103
Course name: Arabic III
Credit hours: 3.00

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Course code: JNM155
Course name: Multimedia Preparation and Production
Credit hours: 3.00

This course includes an introduction to the concept of preparation and production through many programs that are used in the production of visual broadcasting material and its most prominent applications to be ready for television presentation, such as PowerPoint programs and Photoshop programs, and training students to use these systems in the production of television material after presenting the specifications of the hardware components of the computer and from Then, it shows the steps and stages of production, starting from choosing the idea, preparing it, and producing it artistically through multimedia, to be ready for the TV show.

Course code: JNM156
Course name: Analysis of Journalistic Texts
Credit hours: 3.00

This course aims to study how to analyze media texts, their methods, the practical approach to which they belong, the techniques and dimensions of this analysis, and the means of quantitative or qualitative analysis, by teaching the student and his awareness of the following concepts:
– Quantitative analysis of media texts, which relies on converting signs, words, and textual references in the text into numbers and statistics that help to read this text, analyze its dimensions, and reveal the goals of its sender, and thus determine its influential ability, leading to a practical appreciation of how to benefit from the results of this analysis in developing the media text. .
– Qualitative analysis that relies on semantic semiological analysis, semiotic analysis, pragmatic and pragmatic analysis, framework analysis, or discourse analysis in contemporary media, in addition to an explanation of the requirements for reading the text, its analysis mechanism, and eliciting its dimensions, and the forms of this quantitative and qualitative analysis based on several analyses, with a study The impact of text and accompanying images on acquiring information, their role in understanding the meaning, directing the text, forms of informational texts, and the mechanism of analyzing each type in proportion to its specificity.

Course code: JNM201
Course Name: Web Design III
Credit hours: 3.00

The course aims to study advanced components, concepts and terminology in web design – networks. Studying advanced practical principles in creating and designing websites, and getting acquainted with advanced principles in creating websites and 3D design, preparing and producing multimedia, and producing digital images and advanced interactive materials. Study the latest programs for web design on the Internet and 3D design, multimedia preparation and production, digital image production, interactive material production. Familiarize yourself with the programming languages of websites such as (PHP – HTML) and study the types of content management programs (scripts).
It contains advanced components, concepts and terminology in web design – networks – advanced practical principles in creating and designing websites. Advanced principles in creating websites and 3D design, preparing and producing multimedia, producing digital images and advanced interactive materials.

Course code: JNM202
Course Name: Media Research (Surveying)
Credit hours: 3.00

The course aims to introduce the student to the procedures, methods, tools and methods that help him in carrying out research in the field of media, after getting acquainted with the different approaches.
The course vocabulary consists of:
7- Measurement and its levels.
8- Methods of measuring research variables.
9- Honesty and constancy.
10- Samples and their types.
11- Survey methodology.
12- Content analysis.
13- The experimental method.
14- Qualitative research and its tools (observation – interview – discussion groups).
2- Electronic Editing (3):
The curriculum aims at an initial definition of the intellectual editorial types of “opinion materials”, their characteristics, and the rules for their editing, with the presentation of simplified practical models that show the achievement of these editorial types. Species, and the ability to deal with them, in practice.

Course code: JNM203
Course Name: E-Editing II
Credit hours: 3.00

The curriculum aims at an initial definition of the intellectual editorial types of “opinion materials”, their characteristics, and the rules for their editing, with the presentation of simplified practical models that show the achievement of these editorial types. Types, and the ability to deal with them, in applied reality. It also aims at the initial definition of the intellectual editorial types “opinion materials”, their characteristics, and the rules for their editing, with the presentation of simplified practical models, showing the achievement of these editorial types, and they are mainly divided into: (commentary, editorial, article , angle), which helps the student to distinguish between these types, and the ability to deal with them, in practice.

Course code: JNM204
Course name: Production of E-Materials
Credit hours: 3.00

Learn the basic concepts and terminology in the production of electronic materials, and the differences between traditional and electronic media production. Learn about the devices and tools for producing electronic materials, techniques, technical methods, and executive procedures for their production. Learn about the various technical and technical components of electronic materials and methods of creating text and images in electronic materials.
Study how to prepare for the production and output of various electronic materials, and study the form, foundations and requirements for preparing and writing electronic materials.
Learn about the applications of electronic elements and audio-visual effects, electronic montage applications, digital video production and montage, and interactive applications in terms of production and design, and in terms of production and directing.

Course code: JNM205
Course name: Literature and Media Criticism
Credit hours: 3.00

The value of this course emerges from the role of criticism in presenting a mediating message to the audience, with reality, in addition to the literary value of criticism, which enters into all areas of life, and deals with various service topics, economic, social, cultural, political, and sports, which enables the course to clarify the mechanisms of criticism and thinking. The critic, the rules of criticism, its foundations, and its starting points, with a media focus on the mechanisms of presenting criticism, whether through the critical media article, or through criticism in various media types that allow communication between the critic and his audience.

Course code: JNM206
Course Name: Investigative Journalism
Credit hours: 3.00

The study includes three types of journalism, which are the report, the investigation, and the talk. The theoretical side focuses on introducing the student to the characteristics of these three genres, their functions, their structure, areas of use, methods of writing them, and methods of preparing them (20%).

Course code: JNM251
Course Name: Website Management
Credit hours: 3.00

It aims to study how to add components to the site, add and modify electronic pages, upload files and link them with electronic pages, study models for managing personal websites such as the university or college website. Study how to manage personal electronic websites through the electronic portal. Examples of how to add help pages to the desired process, such as the educational process in the college, by creating special pages for each subject taught by faculty members and linking them with help files, and how to manage the home page, the research page, and their CV page. Site maintenance: preventive maintenance, repairs maintenance, engineering and pruning maintenance.
Course content: – Adding components to the site, adding and modifying electronic pages, uploading files and linking them with electronic pages, models for managing personal websites such as the university or college website, managing personal electronic websites through the university’s electronic portal, a model for how to add pages to help the desired process It is like the educational process in the college by creating their own pages for each subject taught by faculty members and linking them with help files and how to manage the home page, the research page, and their CV page. Site maintenance: preventive maintenance, repair maintenance, engineering and pruning maintenance – evaluating the designs of some important sites.

Course code: JNM252
Course name: Graphic Design
Credit hours: 3.00

This course aims to deepen the concept of design and its new techniques using computers, and to identify methods of dealing with computer programs and their use in the areas of graphic or illustrated advertisement, publication covers, and some other formal and expressive means of communication. This is in addition to employing the aesthetics of Arabic calligraphy and Islamic ornamentation in the design of publications.
Learning Skills
• Use of computer programs in design.
• Design of publication covers, logos, and advertisements.
• Design of adhesive covers for cans and bottles.
• Design of boxes, and envelopes.
• Use of devices attached to the computer such as printers and scanners.
• Editing and processing digital images.
• Use of digital images, filters, techniques, and special effects in graphic design.
• Employing calligraphy aesthetics, decoration in design.
• Using search engines and databases to gather knowledge related to the course.
• Preparing presentations and short educational films using software available on the computer (PowerPoint, Windows Movie Maker).
• Upload/download scientific files and materials and deal with file sharing sites on the Internet.
• Participation in the exchange of knowledge using the Internet.

Course code: JNM253
Course name: Media Campaigns via the Internet
Credit hours: 3.00

Identify the components, objectives, characteristics and types of media campaigns.
Studying topics related to planning and managing media campaigns via the Internet, and studying the various factors influencing electronic media activity such as the message, the medium, and the audience, and the factors related to the context and the electronic environment in which media campaigns are intended to be organized and through.
Studying the steps and elements of planning media campaigns via the web represented in defining goals, choosing media, preparing artwork, determining the form that the media campaign will take, scheduling it, determining media allocations and budget, measuring the impact of media efforts, and using modern methods and operations research in planning media activity and measuring Its effects, and the study of audience psychology and models of human behavior towards these campaigns.

Course code: PRA254
Course Name: Public Relations and Negotiation
Credit hours: 3.00

The course is concerned with studying the concept and importance of negotiation, areas of negotiation, planning and managing the negotiation process, negotiation skills, the concept of human relations, their development, and their relationship to negotiation.
The course aims to prepare students to be able to negotiate successfully.

Course code: PRA255
Course Name: Intellectual Property
Credit hours: 3.00

The course aims to define what the intellectual property right is and how these rights have developed. International laws governing these rights have been developed, and a global intellectual property organization (WIPO) has been established. The course also provides a clear idea of literary and artistic property, copyright and related rights in Syrian law, and defines what is the work subject to intellectual copyright. It also deals with presenting the exceptions to these rights, how to manage them, the precautionary measures and penalties imposed for violating these laws, in addition to the scope of application of this protection.

Course code: PRA256
Course Name: Graduation Project
Credit hours: 3.00

This course aims to invest students’ theoretical and practical skills in preparing and implementing research, media and advertising materials, or preparing strategies for public relations or advertising as a first step towards practical life. This course includes a comprehensive exam, and the project is evaluated by a special committee formed by the department.